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Monthly Archive for April, 2015

Discarding Junk Mail – What do you do?

Marilyn Vossavant wrote a post about discarding junk mail(aka Direct Mail, Credit Cards). When a person purchases an item via a catalog they automatically put on a catalog mailing list. So easiest way to opt out with the companies you do business is to contact them via phone, email, fax or other method. We can help as a service if you like.

The USA is well know for direct mailing like crazy. In say New Zealand they hire kids to deliver junk mail to your post box. Different customs in different countries.

The only important junk mail to shred would be banking and credit card direct mail that supplies checks in the envelope. The rest would contact mailer and file it in the recycle bin.

JCPenney catalog or junk mail? Will this be your catalog choice?

JCPenney Will launch a new catalog. They haven’t sent one in six years. Is this a catalog choice for you? CBS Online video chats about if they like junk mail and how many pounds she gets. Also she hates the big fat catalogs. But catalogers say they are on the coming back.

The article goes on to learn about what the CEO of William Sonamoma thinks.

Quotes like “Even though she could just send an email …

“people love the catalogs.” …

“They’re not just sales-generating tools, they help people decorate…”

“Twenty percent of their first-time customers are placing orders after having received a catalog. But catalogs didn’t start out telling tales of faraway places. In the late 1800s mail-order catalogs were simple descriptions of what you could buy from enterprising, but far away, merchants”…

“The customer feels a bond to the brand,” Yohn said. “Something that isn’t necessarily achieved through a quick TV ad or online.”

There are, of course, those who don’t want their mailbox crammed with catalogs. There’s a Facebook page devoted to stopping Restoration Hardware’s bulk-mailing weighing close to 14 pounds. But those who want them can give you a catalog of reasons why.

Some like to send you unwanted mail. But other are willing to help stop the junk mail.