BOULDER, COLO. – Jan. 15, 2006 – Upscale wares characterized the list of least-wanted catalogs during the holiday season, according to StopTheJunkMail.com’s 2005 4th quarter survey of catalog and direct mail cancellations.
It seems the Sharper Image’s marketing team could use a little more sharpening – at least according to those surveyed. They named the high-end gadget seller’s catalog as the most frequently canceled, followed by gourmet food producer Harry and David, and fine home furnishings manufacturer Frontgate.
The complete list of most-stopped catalogs from October to December 2006 follows:
1. The Sharper Image
2. Harry and David
5. Hammacher Schlemmer
7. Ballard Designs
8. Norm Thompson
9. Red Envelope
10. Plow & Hearth
The list of most-stopped direct mail from October to December 2006 is:
1. Direct Marketing Association
3. Experian (TRW)
4. Info USA
5. Citibank (Citi)
6. Heifer International
7. ValPak Direct Marketing
8. Capital One Credit Card Applications
9. Chase Visa
10. Geico Direct
About the survey:
StopTheJunkMail.com surveys subscribers each quarter, asking them 11 questions about their unwanted mail. Questions touch on a variety of topics, from the effectiveness of mailings, to their environmental impact. For full results, see http://www.stopthejunkmail.com.
Launched in 2001, the Web site is dedicated to providing consumers with the most convenient and cost-effective way to remove themselves from mailing lists of unwanted catalogs. StopTheJunkMail.com is owned and operated by information technology solutions provider Harman Research, Inc., based in Boulder, Colo.