Well it’s that time of year again, although I have read some recent blogs and articles about how the direct mail industry has been hit by the recession I don’t believe that this year will be much different. I would think they will be trying any method in order to get sales.
So, it is the time to get to work to block those Holiday catalogs coming to your mail box. You already have the “Back to School” Catalogs I am sure and the Fall issues trying to sell you Halloween and thanksgiving items.
Why now? Well most of these companies are already setting up printing for their holiday issues and photo shoots are completed. Catalog companies don’t do their own mailing, they leave it to bulk mailers who will ship on booked delivery date. Catalogs are delivered to bulk mailers well in advance of these dates.
Start making inroads now before it’s too late.