Gidday,

I just read in the Wall Street Journal today that Yahoo Inc. and other major online companies(such as Google Inc and Microsoft Corp) were sent letters by the House Energy and Commerce Committee. The letter asked the companies to respond to a number of questions related to their ad-targeting practices.

Yahoo Inc. has come out and responded favourably and said it will allow it’s users to Opt Out of receiving targeted ads. This kind of movement centers around whether online advertising violates consumer privacy.

Bravo Yahoo Inc.! I think that this is a huge step towards consumer privacy and ultimately consumers freedom of choice.

At www.stopthejunkmail.com we promote the importance of consumer privacy and choice by enabling our users to opt out of unwanted catalogs and direct mail they receive through the USPS. It is an ever growing problem and to see a company like Yahoo Inc. embrace this kind of privacy online is definitely a sign of the times.

Cheerio,
Margot