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Monthly Archive for February, 2008

Junk Mail: What Consumers Say About How to Stop Catalogs

Gidday,

Stopthejunkmail.com has consistently seen that consumers top 3 thoughts and suggestions about reducing unsolicited catalog mailings are as follows:

The Number 1 thought that consumers suggest to catalog companies as seen by the stopthejunkmail.com quarterly survey is “I think catalogs are a waste because not enough has changed since the last catalog”.

The second most popular suggestion for stopping unwanted catalogs by consumers is “Instead of receiving any catalogs, I would rather shop online”.

The third most talked about solution to the catalog barrage is ” I would rather receive specific catalogs only once or twice a year, with updates to me via email”.

Cheerio,
Margot

Stop Catalogs: Getting Started with Catalog Choice

Gidday,

I would like to share with you a small story about www.stopthejunkmail.com and Daniel Katz of The Overbrook Foundation and the idea man behind the now very popular catalogchoice.org. You might remember the interview Bill Moyers did with Daniel Katz back in November about how to stop catalogs and help fight global warming.

When Daniel Katz was getting started with stopping his own unwanted catalogs he joined www.stopthejunkmail.com. He joined our service in July of 2006 and processed stops for over 200 unsolicited catalogs for his own household during his annual subscription. We would consider Danial Katz to be in our top 5% of members! He also personally congratulated me on the success of his membership.

I would like to return the favor by personally congratulating Daniel Katz on the success of catalogchoice.org especially the piece that Ann Curry did on the NBC Today show. I understand they signed up over 50,000 consumers that day, Wow!

Background: The Overbrook Foundation actively funds catalog choice by donating to the Ecology Center and the National Wildlife Federation.

Cheerio,
Margot

Stop Junk Mail: Catalog has a new Source Code.

Gidday,

We just had a brilliant question yesterday at www.stopthejunkmail.com from one of our wonderful members. I love these questions because it means that the system is being used to the 100th degree.

” I received a catalog(West Elm) that I had put a stop order on. Now I have received another catalog addressed to me with a different source code- 58005-44. Should I resubmit with this number?”

The answer to this is YES, absolutely order another opt out for West Elm catalog.

This means that the members name has been obtained from a different source and although it may only be a one time junk mail mailing it is best to be safe and order another name removal for the same catalog with the different codes.

Cheerio,
Margot

Junk Mail: Abacus No Longer Honoring 3rd Party Opt Out Requests

Gidday,

Just this week stopthejunkmail.com received an email from Abacus that they are no longer honoring 3rd party junk mail opt out requests for individuals. The reason for this is unclear but I would hazard a guess that since they are DMA Mail Preference Service subscribers that they are abiding by the DMA’s new policy to “Just say NO” to 3rd party requests. Wow, the DMA is really flexing their muscles and fighting against 3rd parties such as www.stopthejunkmail.com, www.catalogchoice.org, www.proquo.com and www.greendimes.com.

Does this mean that if Abacus receives opt out requests from the DMA that they will not honor those either? Abacus will receive a DMA MPS opt out file containing a few million names and addresses each month, hmmmm….. isn’t the DMA a 3rd party? In their own words “Epsilon also complies with the Direct Marketing Association’s Mail List Preference Service”.

Of course, at the same time, both companies say they are committed to consumers personal choices. You be the judge.

Cheerio,
Margot