We were thrilled here at www.stopthejunkmail.com to be invited to become a Better Business Bureau Member. We have been in business in Colorado since 2001 and we were happy to receive the recognition from our local Denver Business Relations Specialist here at our offices in Boulder.
We have worked hard, over the years, at helping consumers better define their direct mail preferences and opt out of postal junk mail. We advocate Consumer Privacy, protecting the environment, saving precious resources in our communities by helping consumers remove their personal information from mailing lists.
Earlier this year we launched our new logo and improved website so it is absolutely brilliant to be able to highlight our efforts by being affiliated with the BBB.
I seem to be writing about the DMA a lot these days but the DMA have just announced today a renewed commitment to consumers by delivering the Mail Preference Suppression list to it’s Association members on a monthly basis. The reason being that the DMA wishes to address consumers, environmental, and privacy concerns. The DMA are calling this their “Commitment to Consumer Choice” (CCC) and are mandating that it is effective immediately, enforcement will begin one year from today. I am not sure whether this is also a requirement for those direct mailers who just subscribe to the Mail Preference Service. This is not clear.
So what does that mean for consumers? This means that when a consumer adds their name to the suppression list, all of the direct marketers that are members of the DMA (about 3600) will receive notification no later than the subsequent month, or 30 days. Therefore a consumers name will be removed from mailings lists within an 4-8 week period, instead of currently as much as 4-6 months!
You must remember that even though your name will be removed from mailing lists more quickly now with the DMA Mail Preference Service, it still takes 2-3 mail cycles for the USPS to clear the direct mail from the postal system.
Additionally, the DMA says that instead of the standard 5 years of suppression you will now receive at least 3 years. They snuck that little tidbit in there.
I was thinking the other day that it would be really useful if the DMA(Direct Marketing Association) would publish a list containing their members for consumers who sign up for the Mail Preference Service. I for one would like to know which companies are actually receiving my information for name removal, wouldn’t you?
The DMA says that they have over 3600 members but they do not ever share that list to those consumers who request to be added to the Mail Preference Suppression List. Whats the big secret? If the DMA really wants to help consumers opt out of postal junk mail why don’t they supply a list online (with a userid of course) for each consumer who subscribes.
I actually paid $5 a few years back when the cost was higher. Yes, I have seen a marked reduction in my postal junk mail but I have been using www.stopthejunkmail.com continually also. I still don’t know which mailing lists I will be back on when my 5 years runs out. Thankfully I am secure in knowing that by using stopthejunkmail.com that I have made sure that even when I am no longer on the Mail Preference Suppression List I will not see an increase in direct mail.
FYI: The postal junk mail debate is going on everywhere and the DMA is fighting back, have a read of this piece by printweek in the UK.
How about the DMA give us a clue. Fair go!
Saturday October 13, 2007 8:00am – 1:00pm Free Electronics Recycling Days.
It was a cooler day in Boulder but sunny as usual. We could feel the fall day in the air. The Daily Camera had a advertisement about the second recycling electronics for free. The ultimate junk mail bigot’s idea of opting out of all your old electronics equipment and giving you the space for the new.
What a great way to keep the landfills from filling up with this old electronics gear that is no longer wanted. The person we spoke with indicated that some will go to goodwill, re-sell some and recycle the rest. We decided to unload a bunch of circa 1990′s monitors, laptops a printer and an old TV.
The event ran from 8am to 1pm and we got there about 9:30am. The line was already about 100 or more cars and the line when right down the road. It was a 1 hour wait to get to the point where we could open the back of the car and let out the gear. One folks running the recycling event (Western Disposal and Executive Recycling) indicated that in the first hour the bins they thought they would fill through out the day were filled by the end of the first hour. They felt bad they were not properly equipped to handle the popularity for the second annual event. They had four 18 wheeler trucks (or fat trucks as my kids call them) and loaded them directly from the cars pulling up. I guess that is why it took so long!
Western Disposal accepts electronics for a fee at their trash and recycle center year-round. Do the right thing, and dispose of your electronics safely, in an environmentally acceptable manner and free of charge.