Interesting post at the New York Times about Why Retailers ask for your zip code. I would agree it is for Junk Mail. I have been in many stores and declined to give my zip code to the merchant. Asking them why they needed it they usually say for marketing purposes. What do you do when asked for your postal code? Do you think it is ethical for stores to ask you for it?
The USPS.com plan to end Saturday mail delivery. In the press release it says letter delivery will stop in August 2013. Postmaster General Patrick Donahoe said package delivery, which has seen growth in recent years as online purchasing booms, will continue on Saturdays when the plan is implemented in August. This will save the USPS $2 billion annually. Wow that’s a few dollars.
Recently I have been getting inquiries about what the codes and colored boxes mean on postal Junk mail address labels.
It’s an very difficult question to answer because I am afraid most all catalogs have different meanings and different numbers. The reason is that catalog companies use their internal tracking customer numbers, catalog numbers, reference numbers, source codes, etc… to track where they got your information from or which catalog you are ordering from.
Sometimes catalogs will send a one off mailing and there will only be one code on the catalog. Some will have all sorts of numbers because you are a current customer. These codes will tell them 2 things; where they got your name from and how to track the order when you purchase from the mailing.
Here are some of the address label codes from catalogs demystified in relationship to opting out of junk mail:
USPS Postal bulk mailing codes which are not relevant:
1. In General the first line of the Address label looks like:
are not relevant.
2. Numbers to the left or right of your name that look like
Are also not relevant they are USPS Postal mailing codes and permit numbers that the Post Office uses on bulk mailings.
Relevant Direct Mail Codes:
1. Colored boxes
These are generally marked clearly as customer Number and catalog/source/keycode. When using stopthejunkmail.com to remove your name from mailing lists, use these numbers in the corresponding entry areas provided or write “Catalog Code LL2369110″ to be clear.
2. Non Labeled Codes and Numbers
Sometimes you will also find a number in the first line above your name, this is generally the Customer Number. They may even appear with a C as the first letter.
3. How do you confirm that you have the right codes?
Most catalogs have an order form inside the cover or a lift out flyer in the middle of the catalog. In here your name and address will be printed and above it there will be the same numbers as there are on the address label. This will confirm which numbers are relevant.
Our website provides entry boxes for members to enter as much of the relevant codes information as possible, but they are only guidelines. If you see a code that says Ref#, then write Ref# in the box provided. If you have a string of numbers without a label then just write them all out as they appear in the boxes provided.
All of these numbers are meaningful to the direct mail company and will help them determine where your name came from, if it was rented, bought, shared or on their own mailing list. Supplying this information when you are removing your name from mailing lists will make sure you are removed quickly and efficiently.
Have you ever thought that using a service such as www.stopthejunkmail.com can act as a spam filter for your postal Junk Mail?
You can filter your spam from your email accounts and filter computer games, advertising and websites on your computer. There are also devices where you can filter TV programs from children, but there is no such thing for your postal mail box.
You are a captive audience when you move into an apartment, buy a house or sign a lease. Direct mailers have hit on the one thing you cannot turn off, walk away from, block or spam filter! How ingenious!
Well we are here to help you block junk mail. At stopthejunkmail.com you have full control of your account and can request unlimited numbers of name removal requests at anytime for any member of your household. Try us and see, we have a 100% money back guarantee!
The importance of entering your customer or account number when opting out of catalogs is very important as detailed below in email responses we have received at www.stopthejunkmail.com’s customer service department recently for opt outs from Patagonia.
The address label on your catalog contains precise information so the catalog company can locate your personal information in their database. If you do not have your exact name and include the customer number then you will probably not be removed from their mailing list.
Our advice is to make sure that you give the catalog companies as much information as you can so they may find you in their database and successfully make your catalog choice.
> Is there a customer number on the back of the catalog in a blue box? I
> cannot locate the name or address in our database. If there is no
> customer number or it is all zeroes it was a one-time mailing from us.
> Have a good day!
> Patagonia Customer Service
> Thank you for your email. Unfortunately we were unable to find you in
> our system and if you have a customer number we can then remove you from
> our list. If you do not have a customer number and it’s all zeros, it
> was a one time mailing from us. You can also go to
> http://www.dmaconsumers.org/consumerassistance.html to have your name
> and address removed from other mailings.
> Thank you and have a good day!
> Patagonia Customer Service
And Another Reply—-
> Thank you for your email.
> Is there a customer number on the back of the catalog? If so, we need
> that number to remove you from our mailing list. If not, or the number
> is all zeros, it was a one time mailing from us.
> All the best!
> Patagonia Customer Service
Well it’s that time of year again, although I have read some recent blogs and articles about how the direct mail industry has been hit by the recession I don’t believe that this year will be much different. I would think they will be trying any method in order to get sales.
So, it is the time to get to work to block those Holiday catalogs coming to your mail box. You already have the “Back to School” Catalogs I am sure and the Fall issues trying to sell you Halloween and thanksgiving items.
Why now? Well most of these companies are already setting up printing for their holiday issues and photo shoots are completed. Catalog companies don’t do their own mailing, they leave it to bulk mailers who will ship on booked delivery date. Catalogs are delivered to bulk mailers well in advance of these dates.
Start making inroads now before it’s too late.
We have rolled back the clock here at www.stopthejunkmail.com to 2001. An annual membership is now only $9.95.
Stopthejunkmail.com can help you stop unwanted catalogs and protect your privacy by removing your name from hundreds of direct marketing mailing lists.
Here are the top 3 things you can do to opt out of postal junk mail.
1. Use an online service to opt out of catalogs as you receive them, such as www.stopthejunkmail.com
2. Contact the 3 major Credit Bureaus, Experian, Equifax and Transunion. Your name will be suppressed for 5 years. You can do this by going to www.optoutprescreen.com
3. Reduce the amount of purchases online or via catalog by shopping at local stores in your area.
Do you hate checking your mailbox at home or at your office because you know it is going to be full of junk mail? Have you ever wondered if there was a solution to cut down on your junk mail once and for all? There is a solution, and it’s only a mouse click away!
At times it seems like every day when we check our mailboxes at home they are full of fliers, sales papers, or some other kind of junk mail. It’s junk mail that will never get read, or opened. It usually goes straight into the trash without a second thought. Have you ever wondered if there is a way to stop the junk mail from filling up your trashcan or recycle bin?
If you are like most people, you are flooded with junk mail. Of course it is possible to go through each piece, contact the senders and ask to be removed from their mailing list. But what if there was an easier way? A way that would ensure that you received no junk mail? A way that did not involve you filling out post cards, spending hours on the phone, and works for both home and businesses?
There is an easy way, that is just a mouse click away. www.stopthejunkmail.com is your one stop shop for putting an end to junk mail, credit card offers, and anything else that clogs up your mailbox, and ends up in the recycle bin.
We have an extensive database of over 9000 listings that you can remove yourself from easily. Once you become a member, we will plant a tree in order to help the environment as well. Not only are you helping the environment by opting out of junk mail, but you are also helping by having a tree planted.